YouTube RPM Calculator
Calculate your YouTube earnings based on views and audience country
Enter your total views. Range: 1,000 - 9,000,000,000
Note: RPM varies by country due to advertising rates and viewer purchasing power. Select the country that represents your primary audience.
These are average RPM rates. Your actual RPM may vary based on content niche, viewer engagement, video length, and seasonality.
Formula Used
Total Income = (Total Views × RPM Rate) ÷ 1,000
Example: (100,000 views × $4.50 RPM for US) ÷ 1,000 = $450
Income Calculation
Calculation
100,000 views × $4.50 RPM (US) ÷ 1,000
Estimated Income
$450.00
From 100,000 views
Estimated CPM
$8.18
Advertiser cost (approx)
Note: These are estimates assuming all views are from the selected country. Your actual earnings depend on your real audience breakdown, content niche, engagement rates, and YouTube's final calculations.
Est. Income Summary
Total Views
100,000
Audience Country
US
RPM Rate
$4.50
Per 1,000 views
Estimated CPM
$8.18
Advertiser cost
Total Income
$450.00
Your estimated earnings
Frequently Asked Questions
What does RPM stand for and how does it relate to views?
RPM stands for Revenue Per Mille, which means revenue per 1,000 views. It represents the actual money you earn from YouTube for every 1,000 video views. RPM varies significantly by country based on advertising rates and viewer purchasing power. This calculator uses average RPM rates for different countries to estimate your potential earnings.
Why do different countries have different RPM rates?
RPM rates vary by country due to: (1) Advertiser demand - advertisers pay more for viewers in wealthy countries, (2) Purchasing power - viewers in developed nations are more valuable to advertisers, (3) Currency exchange rates, (4) Content types popular in each region. For example, US viewers typically generate 3-4x higher RPM than viewers from developing countries. This is why many creators target English-speaking audiences.
How accurate are these RPM estimates?
These are average RPM rates based on typical performance across different niches. Actual RPM can vary significantly based on: content quality and niche (finance/tech pay more than entertainment), audience engagement and retention, video length (longer = more ads), seasonality (Q4 is typically higher), and your channel maturity. Use these estimates as benchmarks, not exact predictions. Always check your actual RPM in YouTube Analytics for most accurate calculations.
What is CPM and how does it relate to RPM?
CPM (Cost Per Mille) is what advertisers pay to YouTube. RPM is what you keep after YouTube takes its share (typically 45%). The relationship is: CPM ≈ RPM × 1.818 (or CPM ÷ 0.55). For example, if your RPM is $2.50, the advertiser CPM is approximately $4.55. This calculator shows both values to give you a complete picture.
Can I increase my earnings from the same view count?
Yes! You can increase RPM by: (1) Creating content in high-value niches (finance, tech, business), (2) Targeting audiences from high-RPM countries, (3) Making longer videos (15+ minutes) to show more ads, (4) Improving viewer retention to increase engagement, (5) Avoiding ad-friendly violations to maintain advertiser trust, (6) Building authority in your niche. You can also diversify with memberships, Super Chat, sponsorships, and affiliate links to increase total income beyond just RPM.
How do I find my actual RPM?
You can find your actual RPM in YouTube Studio by: (1) Going to Analytics → Revenue, (2) Looking at the "RPM" metric in your dashboard, (3) Checking monthly or quarterly reports. Your actual RPM will likely differ from these country averages depending on your specific content niche, audience demographics, seasonality, and engagement rates. Track it monthly to see trends and seasonal patterns in your earnings.
Pro Tips
- • Country selection matters! If you can attract viewers from the US, UK, or Canada instead of other regions, you can significantly increase your RPM and total earnings from the same number of views. This is why many creators focus on English-language content.
- • Use this calculator to set realistic earning goals. If you have 1M views and US audience, expect approximately $4,500 in RPM revenue. But remember that not all views are from the selected country - this is an estimate assuming all views are from that country.
- • Q4 (October-December) typically sees 20-40% higher RPM due to holiday advertising budgets. Similarly, January sees a spike from New Year resolutions. Plan your content calendar around these seasonal peaks to maximize earnings.
- • Longer videos (15-20+ minutes) allow multiple ads to play, increasing revenue per view. However, prioritize watch time and retention - a 10-minute video watched fully beats a 20-minute video where half the viewers leave.
- • Don't rely solely on RPM. Combine YouTube ad revenue with channel memberships (3% higher margin), Super Chat, Super Stickers, YouTube Premium revenue share (55%), sponsorships, and affiliate marketing for diversified income.
- • Track your actual RPM weekly in YouTube Analytics and update the calculator. Your real RPM will fluctuate based on niche, seasonality, and audience mix. These country averages are starting points - your actual earnings may be higher or lower.
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